Our consumer panel is screened, not only in standard demographics and region, but also with our adoption and digital lifestyle segmentation models, our panellists provide more in-depth, big picture insight than ever before.

All Lab panellists are connected to our online research portal, giving you a fast and convenient way to study their behaviour and gain an insight into their lives, providing us with an evolving record of their behaviour and helping you target the right people, with the right product, at the right price and in the right way.

In-home testing

Our Lab Panel is an ideal way to get feedback from consumer homes across the UK. You can get a better understanding of what customers are buying and using, or see how they feel about your competitor products and services. We can also turn their homes into a real-world laboratory by sending them new prototypes or online beta sites to test.

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  • The Lab Panel Speaks

    The Lab Reporter brings you the latest in UK consumer thinking direct from our Lab panellists. Keep your finger on the pulse of the commercial nation. Check out the Blog

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