We combine the latest online, field and in-home research techniques for observing consumer behaviour. The result is a dynamic and real world laboratory, one where you can conveniently test, watch and review.
But the real advantage is in the real life setting: you no longer have to rely on research from artificial laboratory settings, you can replace or augment this with feedback from real consumers, in their lives and from their homes. Using online and mobile technology, you can follow what they do remotely, adding convenience and speed to the obvious benefit of depth.
Our Lab Panel uses the very latest cutting edge research technology, giving us a full range of research techniques to cater for your every need: individual and group feedback, live and reflective discussions, quick polls and in-depth surveys, longitudinal, in-depth diary studies, collaboration and co-creation, concept tests and video diaries.
This gives you a unique window into consumer lives and homes, all from the comfort of your own desk. Follow what they do, how they buy, which products and services they use and what marketing influences them.
Our Lab's field force is aligned to the geography of our customer panel, meaning that we can take your research in-home, augmenting online feedback with the real depth and context of face-to-face interviews, household group discussions and ethnography – we have even been known to use CCTV-style cameras.
The field force creates a great way to test prototypes and concepts before they are launched, getting them in home for initial feedback before an online observational study follows consumers remotely as they use and evaluate the product over a period of days or weeks.
The Lab experts frequently complement in home and online methodologies with 'test condition' techniques including usability workshops, viewing rooms and focus groups. A controlled environment can add speed and objectivity to face-to-face research.
We frequently complement research from our Lab Panel with client customer lists and wider sampling, giving you a complete picture of the market.
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