Test a range of products or service concepts, identify which is most likely to succeed and refine their features further.

Concept screening

If you have a range of viable concepts and need to decide which to invest more time and money in, this is the step for you. Our Lab experts create an experiment to identify the product or service concept most likely to be successful in your target segment.

Our most common form of concept screening is our own 'demand simulation' technique but we also use ‘predictive markets’ based on the very latest crowd sourcing and game theories.

Concept testing

When you have a product or service concept to test, we have several options for you. Typically these are qualitative in nature, but with the use of our own Lab Panel we can easily scale tests too.

Our Lab Panel segmentation ensures the most representative and accurate testing possible, providing you with exactly the right combination of speed, convenience and depth.

Prototype testing

If you have a prototype or beta-test version built, we can test it for you and get early feedback, allowing you to refine and improve your product or service before you launch.

Our Lab Panel turns customer homes into real life laboratories with its unique combination of field research and online feedback. Experience prototype and beta testing like never before by asking customers to use your prototype in the context of their own lives. And all from the comfort of your own desk.

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Our clients say…

  • Product Lab have proven an agile, attentive and highly responsive partner. Their research findings have played a fundamental role in guiding, prioritising and enhancing new product and service ideas.


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Product Lab is a division of MRSG Limited, registered in England. Registered office: Shoreline Business Park, Sandside, Milnthorpe, Cumbria LA7 7BF. Registered number: 6026830