Test a range of products or service concepts, identify which is most likely to succeed and refine their features further.
If you have a range of viable concepts and need to decide which to invest more time and money in, this is the step for you. Our Lab experts create an experiment to identify the product or service concept most likely to be successful in your target segment.
Our most common form of concept screening is our own 'demand simulation' technique but we also use ‘predictive markets’ based on the very latest crowd sourcing and game theories.
When you have a product or service concept to test, we have several options for you. Typically these are qualitative in nature, but with the use of our own Lab Panel we can easily scale tests too.
Our Lab Panel segmentation ensures the most representative and accurate testing possible, providing you with exactly the right combination of speed, convenience and depth.
If you have a prototype or beta-test version built, we can test it for you and get early feedback, allowing you to refine and improve your product or service before you launch.
Our Lab Panel turns customer homes into real life laboratories with its unique combination of field research and online feedback. Experience prototype and beta testing like never before by asking customers to use your prototype in the context of their own lives. And all from the comfort of your own desk.
We love to talk products – Tell us how we can help you with yours…