Our 6-stage research process puts the consumer at the heart of every stage of a product’s lifecycle. Join us at any stage, for individual stages, or stay with us throughout to reap the rewards of continual improvement and innovation.

This research process delivers robust advice on every element of the marketing mix, often referred to as “the four P’s of marketing” – Product, Price, Promotion and Place. Our first 3 stages are concerned with ensuring you have the right product or service, while the next 3 identify the right price, the right promotion, and the right distribution strategy for that product.

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