I would like to start this blog with a bold statement. I would buy toilet roll if it had David Beckham’s face on it. No I have not gone crazy…lets put this in context…Mr B, himself, recently teamed up with Simon Fuller (him of Spice Girls fame) and Diageo to launch a single grain scotch whisky called Haig Club.
As an aside I don’t drink whisky (I’m much more of a wine gal) but THAT advert (if you haven’t seen it, watch it NOW) David riding through the Scottish highlands on a motorbike with leathers on…I digress. The point is now I’ve seen this I want to drink whisky, which got me to thinking about celebrity endorsement.
Does celebrity endorsement affect our buying choices? Are we more likely to purchase a product if its got a celebrity face plastered a long the side of it? Cue panel pals!
I’ll just tell you now that the panel feel very strongly about celebrity endorsement, and while I obediently snap up anything with Beckhams finely chiselled jaw on it, 77% of people I asked were not more likely to buy a product because it was endorsed by a celebrity (just me then). Even more interestingly was the fact that most of the panel were of the opinion that celebrity endorsement actually put them off the product, whilst a very (very) small percentage would buy a celebrity endorsed perfume, but were quick to point out that this was pure coincidence that they liked the smell!
What’s your view on this? Does celebrity endorsement put you off a product? Or like me do you snap everything your favourite celebrity promotes?
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In the mean time I’ll just get back to my one woman David Beckham fan club whilst I sip my whiskey…